Wednesday, May 31, 2006
Poker North of the Border
Daniel Negreanu, Gavin Smith and Evelyn Ng were just the beginning of Canadian exports we are seeing in the poker industry. American Poker Player Magazine has kept a close eye on a unique poker marketer, International Poker Tours from Toronto, Canada.
While American Poker Player Magazine was in Niagara Falls at the Seneca Niagara Casino, APPM was fortunate to meet IPT's two operating forces, Rick Silver and Joel Sandler. They had just completed an International Poker Tours promotion during Seneca's World Poker Challenge - the USA vs. Canada Poker Challenge Series.
This event, which pitted North- and South-of-the-border players against each other, culminated in a main event with a $1,500 buy-in. More than 100 players entered for a prize pool of over $150K. Celebrities, such as Men the Master, Phil Lack, Linda Johnson, Tom McEvoy, Susie Isaacs, Jan Fisher, and Oklahoma Johnny participated in Seneca's World Poker Challenge.
In March, APPM again met up with International Poker Tours in the Bahamas at the Nassau Cable Beach Resorts & Crystal Palace Casino's first major tournament. IPT co-promoted the event, and winners of free poker nights and free Internet poker tournaments won seats to this event, complete with airfare, lodging and tournament entry. Of the 120 players entered, 15 players represented IPT.
During lunch at the resort, APPM witnessed one of the promotion winners come up to Sandler and exclaim, "Never in my wildest dreams, would I have ever expected to come to the Bahamas and play poker... for free! Thanks Joel for making a dream come true!"
International Poker Tours gives poker enthusiasts everywhere a chance to feel the rush of going all-in for fun at free poker night leagues. Focusing on its "real poker, real people, real fun" marketing campaign, IPT is more than just a poker league operator. Teaming up with local charities, bar and restaurant owners, live brick and mortar casinos, and Internet poker rooms, IPT offers its players a chance to win free seats and travel to poker tournaments across the U.S. and internationally.
Printed with permission from
American Poker Player Magazine.
posted by Poker Player at Poker North of the Border
Poker News: Poker North of the Border
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